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Ömür Yeker is the co-founder and Managing Partner of the B-rain Team Training & Consultancy and co-founder and Managing Director of DMCRep destination management company. He has a first degree in economics from Istanbul University and a masters degree in Hospitality Management from the Scottish Hotel School, Strathclyde University, Glasgow. He has been working as sales and marketing executive in the tourism industry for over 25 years. Yeker’s professional background is based firmly in sales and marketing, combining his twenty years of senior level executive sales, marketing and training experience in international hotel chains (Director of Sales in Inter-Continental Istanbul, DOS and EAM in Grand Hyatt Istanbul, DOM in Park Hyatt Istanbul) with his knowledge of coaching, an area of interest developed in recent years. He is a Board Member at the Site Turkey Chapter and lecturing in the Tourism & Hotel School at the Bilgi University.